What is the difference between WeChat Work Applications and Mini programs?Īpplications and Mini Programs can be used in multiple ways and can adapt to the needs of any business (similar to how Official Accounts and Mini Programs can serve brands in WeChat in seemingly infinite ways). While WeChat work applications can be built on the go, Mini Programs need to be developed and approved on WeChat public platform and then linked to your workspace using the admin dashboard. In WeChat work, they can offer similar capabilities, although they are once again more suitable for business-related operations since they are used mostly within your workspace, and therefore they should be used for business-related operations. Mini Programs: Like WeChat, also WeChat Work boasts Mini Programs. Once built, they will appear on the Workspace tab of your team members according to the admin’s directives. Since they can be set up relatively easily, the scope of work of these applications can vary from being simple link-holders to full-fledged internal business tools. The main difference though is that they are private tools, built to serve your internal needs and available to your teammates only, while the WeChat ones are meant to be shared and grow your outreach and audience. The functionalities and interface are very similar to a WeChat Official Account. There are two different kinds of assets that can be developed:Īpplications: can be built quite easily from the admin’s section. The first means to create an ecosystem through WeChat work is by actually building front-end assets - simply put, these are assets that you can see as a user. Front-end assets: Applications and Mini programs Let’s have a closer look at these two approaches more in detail. APIs may not be visible to the normal user, but they are a powerful tool to connect all your operations together. The second consists of API connections, bringing your current tools together to optimize your operations in the back-end. WeChat work lets you build your own ecosystem by bringing all of your modules and operations within the borders of the app with two different approaches: the first one consists of building in-house digital assets within the borders of the app through front-end assets - this works similarly, to a certain extent, to building Mini Programs and H5s in WeChat. But just like WeChat is way more than just sending messages, WeChat Work’s potential goes way beyond communicating: it provides you with the tools to consolidate all of your business operations inside the app and build your very own ecosystem. In fact, it lets you do just that via 2 main approaches. Pretty cool already, but we are just scratching the surface.Īt its core, WeChat work is a powerful communication tool.
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